SEO Optimization
SEO: Search Engine Optimisation
It is the process of improving your website for search engines.
To fully understand why it is important, we suggest first visiting our Marketing webpage and understanding the meaning of eMarketing.
Your website is nothing more than an expense without optimization. The most likely thing is that you have one published, and only if your brand is already known, will it be useful to know your opening hours, points of sales, etc.
There are many theories of how it should be optimized, and many methods used, but the only truth is that Google (as a search engine) constantly changes its algorithms and never explains how they work to anyone.
We offer 4 areas to optimize it:
The first is copywriting especially based on communication sciences
This method serves 2 purposes:
A. So that Internet users, when reading the content, understand it and become interested in your product or service.
b. For search engines to correctly index your pages, give importance to the content and help web crawlers index what they have interpreted. web crawlers only interpret, they do not understand what is written.
Mapping:
This method serves to facilitating the interaction of Internet users on your website.
Without a correct mapping, Internet users will get lost searching for what they are searching most and sales will not improve. it also helps web crawlers understand how your website is designed and index your menu correctly.
SEM Marketing with PPC:
Search Engine Marketing with Pay Per Click
It is a simplistic version of advertising. The creativity of the copy is essential for them to click on your exclusively textual Web Ad. The next step is to develop the correct digital target market formula so that Google publishes to the right person and Internet users can find what your company offers.
It is a quick method to achieve visits to your website, and appearing at the top of Google's results and based on the demand of your business sector, PPC will be more expensive. We prepare the copywriting, or the Advertising if applicable and you then decide your PPC budget on Google.
SEO Optimization:
It is a method that pays off rather thanks to its prolonged effectiveness. Before implementing it, we suggest having adequate mapping and efficient copywriting. If those two are wrongly done Google will not index your business or will do it at will because of the semantic ambiguity web crowlers misinterpretation and your Internet users will not understand your website content.
Your ranking will go up considerably after some time when Google has indexed your website and it will affect the least when Google changes its Algorithms. It is a lasting investment even more than copywriting.
With these methods your investment pays off because it improves your ranking in organic results, that is, you do not pay to appear in Google results as is the case with PPC and you will not be affected significantly (or at all) if Google changes its algorithms suddenly.
To implementing it on your website take the following into account:
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We charge per webpage and it requires considerable time to prepare.
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if you are starting from scratch these are the steps to follow:
1. Mapping
2. Copywriting
3. SEO optimization
4. PPC campaign
After Optimizing your website and you already have a website, we suggest you reindex your site.
if you need a website design, contact us.
